British boxer and actor Dudley O’Shaughnessy has been unveiled as the new face of Jack Wills's SPORTxLIFE collection, and stars in the brand's autumn/winter 2017 campaign alongside Team GB athlete Jodie Williams, dancer Renee Stewart, and model Emma Louise Connolly.
Antonia Thompson-Weisman, Group Strategy Director of ITB, commented 'When casting for this campaign, the need for diversity saw us searching for influencers who are unconventional and niche in their creative and sporting disciplines'.